Definition of Reposition
Reposition
re·po·si·tion
Definition/Meaning
(verb)
To place or move something to a new position, often to improve its effectiveness.
e.g. The company will reposition its product line to appeal to a younger demographic.
(verb)
to change the figurative position of a product or a company by altering its image, usually in order to target a new audience or a wider market;
e.g. They are trying to reposition the brand so that they can appeal to a younger audience.
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