Definition of Underprice
Underprice
un·der·price
Definition/Meaning
(verb)
to place too low a price on something or to sell it at a price that is lower than normal or less than what it actually worth;
e.g. Someone might underprice what they are selling in order to encourage customers to buy more.
(verb)
to offer a product or service at a lower price than that offered by a competitor;
e.g. The store tends to underprice its products to attract customers.
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