Definition of Underprice
Underprice
un·der·price
Definition/Meaning
(noun)
To set a price lower than the actual or expected value.
e.g. The company underpriced its new product to gain market share.
(verb)
to offer a product or service at a lower price than that offered by a competitor;
e.g. The store tends to underprice its products to attract customers.
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