Definition of Gimmick
Gimmick
gim·mick
Definition/Meaning
(noun)
a trick, scheme, or device that is used to attract publicity or attention, often by deception (e.g. by downplaying something that is not immediately apparent);
e.g. The news story was staged as a gimmick to sell more newspapers.
(noun)
a mechanical gadget or device that executes some clever and/or dishonest function, especially a device that is used to secretly manipulate gambling apparatus;
e.g. They used a gimmick to cheat in a game of poker.
(verb)
to enhance, influence, or alter something with an extra feature or device, often one employing some trickery;
e.g. She tried to gimmick the system to gain an unfair advantage.
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