to tempt, attract, or otherwise draw someone/something in, often to convince them to do something and usually with the promise of some reward in the form of gain or pleasure;
e.g. She tried to lure the kids in with ice cream.
(noun)
something that offers enticement or holds attraction/appeal (i.e. an attractive quality), and that is thus capable of tempting someone or something of doing something;
e.g. The role offered to her was a lure to a successful career as an actress.
(noun)
something that functions as a decoy or bait when catching animals, as in hunting and fishing;
e.g. He used a piece of food as a lure to bring the animal near him.