e.g. The first few chapters of the chemistry textbook are simple, but then it gets pretty tough.
e.g. A design that is simple and unadorned, can have a surprisingly mass appeal.
e.g. She comes from a very simple and loving family.
e.g. I buy whichever product has a smaller 'per-unit' price. Simple!
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"Business, like life, is all about how you make people feel. It's that simple, and it's that hard." -- Danny Meyer
"Here is a simple but powerful rule. Always give people more than they expect." -- Nelson Boswell
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." -- Charles Mingus
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