Definition of Objective
Objective
ob·jec·tive
Definition/Meaning
(noun)
A goal or target to be achieved, unbiased or unemotional.
e.g. The company's objective is to increase sales by 20% this quarter.
(noun)
a goal or aim;
e.g. The team's objective was to prepare for the conference.
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Quotes
"Unrelenting action is what turns starry-eyed daydreams into steely-eyed objectivists." -- Roy H Williams
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