Global Business Etiquette & Cultural Nuances

Master the unspoken rules of cross-cultural communication and navigate diverse business settings with confidence.

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Cultural Scenarios

Navigate common business situations across different cultural contexts.

Business Phone Call Opening

Verbal communication

Region: North America

You're making a business phone call to someone you've never spoken with before in Canada. How should you start the conversation?

verbal communication introductions phone etiquette

Cultural Insight

Different cultures have different expectations for business calls. North Americans generally appreciate callers who get to the point after a brief greeting. In contrast, in many Middle Eastern and Latin cultures, it would be considered rude not to inquire about someone's health, family, etc. before discussing business matters.

Additional Resources

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What Would You Do?

Select the most culturally appropriate response for this business scenario.

Get straight to business: "I'm calling about the Johnson project."

Introduce yourself and your company, confirm you're speaking to the right person, and ask if it's a good time to talk.

Start with small talk about the weather or current events before getting to the purpose of your call.

Pro Tip

When in doubt about cultural norms, observe how locals behave in similar situations. Being observant and adaptable is key to successful cross-cultural communication.

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